Business Growth Strategist
Most businesses don't have a growth problem. They have a systems problem. I help founders build connected systems for strategy, marketing, technology and AI that create more intentional, sustainable growth.
The pattern
Busy everywhere. Compounding nowhere.
If growth feels like a series of rescues — a good month of ads, a burst of referrals, then a quiet stretch nobody can explain — the problem usually isn't effort.
Disconnected tactics
Ads, content, a website, a CRM — each doing its own thing, none of them working together.
Manual everything
Follow-up, admin and delivery all depend on someone remembering to do them.
Growth by bursts
Progress comes in spikes that stall — and each restart costs more than the last.
Most businesses don't have a growth problem. They have a systems problem.
Sustainable growth doesn't come from doing more. It comes from building better, connected systems — where strategy, marketing and technology reinforce each other instead of leaking.
The Growth System
One connected system. Four moving parts.
My work organises everything a growing business needs into one connected flow — so each part strengthens the next instead of competing with it.
Strategy
Define the direction before spending time, money or attention.
Attraction
Build consistent systems for earning the right attention.
Systems
Connect your tools and workflows so growth doesn't depend on manual effort.
Scale
Strengthen the infrastructure and operating model that sustains growth.
Felix reviewing a growth system — desk, notebook, natural side light, focused and calm.
My approach
Strategist first. Builder second. Vendor never.
I work with founders the way a strategist should — starting from your whole business, not from the service I'd like to sell you.
Diagnose before prescribing
I start by understanding how your business actually grows — and where it leaks — before recommending anything.
Build what compounds
Every engagement leaves behind a system you own and understand, not a dependency on me.
Technology as leverage
Automation and AI are used to remove drag and multiply what works — never as trends for their own sake.
Insights
Recent thinking
Field notes — an open notebook of systems sketches and diagrams, warm overhead light.
The first field notes are on their way.
Essays on growth systems, why tactics stall, and where automation and AI genuinely earn their place — published as they're written.
Follow along →Where to next
Choose how we begin.
Whether you're ready to talk or just want to think it through, there's a way in.